Day two of MW2008 began at 8 am this morning, with the ‘Birds of a Feather’ breakfast. Our self-created table ‘Enhanced Museum Events’ inspired an interesting dialogue with Jonathan Bowen, who is presenting Wiki Software and Facilities for Museums in the midday session. Before that, I visited talks about Web 2.0 Metrics by the ever enthusing Seb Chan, and Web 2.0 tools by David Greenfield from the Loyola Marymount Universit.

The afternoon schedule brings a much anticipated and needed discussion on openness, by ’solutions architect’ Mike Ellis and Brian Kelly. Hopefully there will be time for lunch and more in-between-the-lines-discussions about the Semantic Web, public-private-ventures and enhancing actual museum visits by means of ultranew media.

Due to rather unfortunate circumstances I have not been able to send in my paper to MW2008; however the organisation has been kind enough to give us a slot at the demonstrations on Saturday. If you are interested to hear about the Amsterdam Museum Night, physical museum events and interactive media, social networking in the context of a museum festival and other ‘interreality’ examples, join us tomorrow at 9.30 am at booth 16.

Although the Guggenheim Hermitage Museum exhibited works of great artists, its contract with hotel resort the Venetian in Las Vegas won’t be renewed. (Photo: Las Vegas Sun)

The Las Vegas Sun reports on the announcement by Guggenheim officials that the museum foundation will close down its Guggenheim Hermitage branch in the Venetian, a large scale hotel and casino in the world’s gambling capital Las Vegas. The Guggenheim opened two Las Vegas museums, designed by Rem Koolhaas, in October 2001. The Guggenheim Hermitage, a partnership between the Solomon R. Guggenheim Foundation and the State Hermitage Museum in St. Petersburg, Russia, was the smaller of the two.

The museum’s official statement emphasizes the predetermined life-span of seven year for the project, and that number has been reached. Critics argue that the museum simply failed in terms of visitor numbers and commercial successes and therefore had to be closed. They blaim it on a combination of uninspiring, second-rate exhibitions, and the the fact that the nonprofit museum was housed in the for-profit hotel-casino which made it difficult to raise extra money within the local (business) community.

The Guggenheim’s (overseas) expansion plans have been hit hard in recent years. The Bilbao museum changed the face of museums, but grand plans to create a brand as distinctive as Coca-Cola - to put a Guggenheim everywhere from Mexico to Taiwan - proved too ambitious. The 63,700-square-foot Guggenheim Las Vegas closed its doors 15 months after its opening in 2001 because of lack of funds and low attendance. Its only show was “The Art of the Motorcycle.” Back in 2005 the British newspaper the Guardian already reported on the epic rise and (predicted) fall of the Guggenheim empire and its flamboyant director under the telling title ‘Is this the end of the Guggenheim dream?’. Notwithstanding all the troubles the Guggenheim is experiencing, plans for a large museum project in Abu Dhabi will be pressed forward as Thomas Krenz vividly described in a recent interview.