Since this week, the Whitney Museum of American Art branch at Altria, located on Park Avenue at 42nd Street in New York, has ended its operations. Comprising a 5,200-square-foot sculpture court and a 1,000-square-foot gallery, the branch consisted of a large gallery space and a sculpture court and ran nearly the full block. In 25 years, the Altria branch has presented 110 exhibitions and hundreds of performances and events in midtown Manhattan.

The Whitney Museum of American Art branch at Altria closed this week.
The idea for the Whitney at Altria originated in the mid-1970s, when Altria embarked on the development of a new corporate headquarters by the architect Ulrich Franzen. At the time, the city was in the midst of a severe fiscal crisis and many major corporations were leaving New York. A city incentive allowed for the allocation of extra floors in new buildings that included an interior public space.
Altria was the first to use this incentive to create a cultural facility.The branch opened in April 1983, after construction was completed of the Altria (formerly known as Philip Morris Companies) headquarters building at 120 Park Avenue. It was an unprecedented project, marking the first time a corporation included a museum as an integral part of its offices and fully funded the activities within this space. Altria is now undergoing a corporate restructuring and, as a result, moving its headquarters out of Manhattan.
Accoring to the the New York Times the Whitney is not looking for a new location to take the place of the Altria branch. “It has been fabulous, but the branch museums are a thing of the past,” the museum’s director Mr. Weinberg told the newspaper. “They’ve pretty much run their course.”

Guggenheim Las Vegas opened in 2000 and was closed down in 2003.
Several incidents at the Guggenheim Museum have made it painfully clear that a museum’s dreams of empire one day have to face reality. Hardest hit have been the museum’s off-site ventures, which in a more boastful period were the stuff of the Guggenheim’s far-flung ambitions. First to close was the SoHo branch, which shut its doors in 2001, despite all the neighborhood’s visibility and the attention-getting shows of important artists as Gary Hill and Bill Viola. And for lack of funding the Guggenheim Las Vegas, a soaring exhibition hall at the the Venetian Resort-Hotel-Casino, was abruptly closed down only 15 months after its spectecular opening.
At the same time, however, the European branches of the museum in Bilbao, Venice and Berlin are performing very well and other museums are planning to open satellite venues, including Palais de Tokyo in Paris, Centre Pompidou in Metz and the Stedelijk Museum in Amsterdam.
Download press release (Whitney Museum of American Art, January 23, 2008)