Bilbao-babies: clumsy clones or clever copies?
december 31st, 2007
The new $66 million Art Museum of Western Virginia, designed by Randall Stout and shown above, and scheduled to open in November in the American city of Roanoke, Virginia. (Photo: Randall Stout Architects)
The Guggenheim Museum Bilbao, along the Nervión River in downtown Bilbao, Spain.
Accross the US, several mid-size cities, including Milwaukee, Louisville, Biloxi and Roanoke. hope that bold new museums will revitalize their downtowns. They are replicating the success of the Guggenheim Museum in Bilbao, Spain. “Bilbao really opened people’s eye because it was visible on the worldwide stage,” said Jim Hackney, an Atlanta fund-raiser for new museums.
The Roanoke art museum’s zinc, glass and steel spires rise like an abstract sculpture and clearly resemble (or simply mimic) Frank Gehry’s curvy, titanium-clad design for the Bilbao branch of the Guggenheim.
But can the Guggenheim strategy, to commission famous and/or fashionable architects to build museums, help struggling cities in realising a post-industrial future on the carcass of an industrial past?
According to the Art Newspaper, a new scientific study suggests that the Guggenheim Museum in Bilbao will not return a profit on the public funds paid to establish the institution until 2010 at the earliest, more than a decade after it opened in 1997, despite reports from the museum that this investment has already been paid off.
The Milwaukee Museum of Art gained attention after a new pavilion designed by the Spanish architect Santiago Calatrava opened in May 2001. Attendance surged initially, to nearly 540,000 in 2002 from 165,000 in 2000, before dropping to about 300,000 annually in recent years. Russell Bowman, the museum’s former director, said he was not sure a building alone could transform a city into a tourist destination. In Roanoke, it is believed that the museum’s capital campaign has drained Roanoke’s art patrons, leaving little money for the building’s operations and other costs.
Landscape architect Martha Schwartz has anticipated on an eventual bankruptcy of iconic museums and their possible re-use, by depicting the Guggenheim as a shopping mall in the middle of an endless parking lot. Just a cynical joke or a realistic perspective?
© Martha Schwartz, Inc. (2007)
Read article With Bold Museum, a Virginia City Aims for Visibility (New York Times, December 29, 2007)
Read article A franchise model for the few-very few (Art Newspaper, October 1, 2007)










