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    Tate aims to increase ethnic minority visitors

    Tate has set ambitious targets to increase its ethnic minority visitors by 2010, The Art Newspaper can disclose. In 2006-7, Tate Britain had 49,000 Black and Ethnic Minority visitors (3%), and it hopes to increase this to 5%. Tate Modern had 200,000 ethnic minority visitors (4%), and it too is aiming for a 2% rise.Using MORI researchers who interview a sample of visitors, Tate monitors individual UK residents aged 17 and over, so the figures exclude children, school groups and foreign tourists. Nationwide, the proportion of the UK population from ethnic minorities is 9%, although the concentration in Greater London is larger.

    Last month a Tate spokesperson explained: “It is our ambition to improve the number of Black and Minority Ethnic visitors and we are working on a strategy.” In the current funding agreement with the Department for Culture, Media and Sport, Tate’s Diversity Strategy is described as a “key priority”, although no statistical targets are set.

    Read full article (Art Newspaper, July 12, 2007)
    Tate Online

    Related posts:  Sweden: Entry fees deter visitors  //  Tate attracts 7.7m in a year  //

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