Van Abbemuseum Organizes Museum Night
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On Saturday 2 June 2007, the Van Abbemuseum will organize a Museum Night, entitled ‘Art Closer to People - People Closer to Art.’ This ‘night’ starts at 5 pm, and will go on until 2 am. There will be a showcase of performances, lectures, tours and other interventions. The night is free of charge.
Amsterdam was the first city in the Netherlands to host a city wide Museum Night in 2000. Each year around 40 museums, including household names as the Van Gogh Museum, Stedelijk Museum and Rijksmuseum, open their doors to 26.000 people, of whom more than 60% are younger than 35 years old. Other cities in the Netherlands that host Museum Nights are Rotterdam and Utrecht (although Utrecht did not organize one in 2006). The Hague has its TodaysArt, which encompasses all forms of art and culture.
Dutch Museum Nights have proven to be good platforms for museums to present themselves to a new audience. Critics often introduce the term McMuseum in their reviews, but museums are generally more than satisfied with the experiment. In Amsterdam those 26.000 people visit on average 4.4 museums on one night, which results in a staggering 114,400 museum visits in 7 hours.
Full programme
Website Van Abbemuseum
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